Why I Hate the ‘Describe as Many Uses for a Pen or Brick’ Creativity Exercise

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How to be as Creative as a Brick

The ‘Think of as many Uses for a……’ Exercise. You know the one. Usually set in a business workshop where creativity hasn’t been seen since someone sat on it and squashed it back in 1971. Someone hands you a pen and says “How many uses can you think of for this pen, excluding the one it was originally designed for”. Or words to the effect. If you haven’t surmised already – Did you even read the title of this post? –Β  I hate this exercise with a stupefying passion.

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